The debate over the best brand of jeans has not been settled in over a hundred years and it is unlikely to be resolved. There will never be any consensus, forget the possibility of unanimity, unless one particular brand creates an undisputed monopoly and captures the entire global market. This is highly unlikely and nearly impossible in free market economies championing entrepreneurship and condemning predatory business practices. Levi’s jeans are one of the oldest and most popular brands of denims. If you are a fan of Levi’s jeans, then you may be interested in some of these facts.
• Levi’s Strauss & Co. was the first manufacture to produce a pair of blue jeans. This was way back in 1873. The birthday of the globally popular blue jeans is widely considered to be the 20th of May 1873. This was the date when Levi Strauss and Jacob Davis patented their blue jeans.
• What became phenomenally popular across America, later in England and spread to continental Europe during the World Wars was deemed as an expression of rebellion. Blue jeans were banned at schools, restaurants and theatres because they were symbolic of a stand against conformism.
• Levi’s jeans own the trademark of using orange thread for their stitching. The orange thread was chosen to complement the copper rivets and it was a distinctive feature. The copper rivets were initially used on front and back pockets, but the latter created problems when people sat on chairs or mounted their saddles. The rivets have since been confined to the front pockets. The rivets at the back pockets were initially covered but then removed completely.
• Levi’s jeans were initially called waist overalls and neither denim or jeans. Levi’s jeans were also pioneering with attachments. The red flag was the first ever label to be attached to the garment, sewed adjacent to the back pocket of Levi’s jeans.
• While America is the birthplace of jeans, the word denim is sourced from French and most of the raw material used by companies like Levi’s is sourced from China, Bangladesh and India. Indigo, which is the primary ingredient for the dyeing of jeans to have the blue hue, is also mostly sourced from the region.
• A pair of Levi’s 501, one of the most iconic jeans of the brand, needs thirty-seven different sewing operations. Does that make your pair more precious?