Wrangler has been a major brand of denims for a long time now. It is not as old as some of its other equally popular competitors but it has certainly been one of the more celebrated American originals that have dominated the realm of denims. Wrangler has not been too aggressive with its experiments. Its competitors have also held back from unnecessary toying with materials or designs. Whatever experiments the big brands have carried out have been limited to special editions. Only when something has been proven to be truly effective, such as stretchable jeans that combine cotton and polyester, have these brands rolled out something new and we are perhaps going to witness something similar anytime now. Read More →

Lee is a legend among denim brands. It has been around since 1889. The brand has become a signature of innovation and durability. Its quality is unsurpassed. Some may debate that Lee has its equal in more than one competing brand but the company surely has many firsts to its credit. The first zip fly jeans were made by Lee. It came up with hair on hide leather label and the stylised stitching on the back pocket. Lee jeans are practical and they are just as good as work-wear as they are appropriate at trendy settings. One of the oldest brands has remained contemporary for over a hundred and twenty years. Read More →